Save lives, win big with your High School Social Media Campaign!


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Connecticut, Maryland, and Ohio

Impact Teen Drivers invites high schools to create original social media campaigns showcasing SOLUTIONS to the very real problem of distracted driving. Include a 30-second PSA video in your social media campaign to empower your community to help stop distracted driving!

The Just Drive Contest is made possible by NJM Insurance Group.

We can’t wait to see your creative and positive solutions and strategies for ending distracted driving and how you get your community involved in helping to stop preventable car crashes! Remember to BUCKLE UP in every seat for every drive!


Compete for up to $10,000!
The 2023 Just Drive Contest is closed
Winners will be announced at the Just Drive Contest Showcase in May 2023
Contest Opens: October 17, 2022 at 12:01 A.M. (ET)
Registration EXTENDED: April 20, 2023 at 11:59 P.M. (ET)
Contest Closes: April 27, 2023 at 5:00 P.M. (ET)
To learn about teen safe driving and riding strategies, complete an Impact Teen Drivers' evidence-based online teen module, or reach out to bring an in-person presentation to your school at no cost.


The Just Drive Contest is an exciting opportunity for young people to promote safe driving among their peers, parents, and in their community. The Just Drive Contest is made possible by NJM Insurance Group.


A group of high school students, working with a teacher or advisor, are eligible to win an educational grant for their school by creating a social media campaign to share with their school and the wider community. Win up to $10,000! The social media campaign must include at least one :30 PSA video.
Positive Community Norming

Amplify the positive behaviors and beliefs of drivers and passengers that are already taking place, rather than focusing solely on risky behaviors. For example, a positive community norms approach would state “94% of young people agree that passengers are a distraction while driving” rather than “We all drive distracted and it needs to stop.”

Expand the Messaging

We also encourage participants to go beyond addressing just phone-use; behind the wheel distractions include texting and talking on the phone, but also applying make-up, messing around with friends, adjusting the GPS or radio/shuffling the playlist, eating or drinking, or anything that takes your attention away from the task of driving!

Safety First, and Keep It Positive

Focus on SOLUTIONS, not just the problems of reckless and distracted driving. Demonstrate those solutions in your campaign! All videos, graphic designs, and social media posts must show safety features being used, including seat belts. Please do not show crash scenes, blood, or other scare tactics.


I'm a student, can I register my school?
We would love to have you and your student group participate! However, students are NOT allowed to register for their school. Please discuss the Just Drive Contest with a teacher, school advisor, or administrator and ask them to register your school for the Just Drive Contest.
I'm a student, and I have a video I would like to submit for the contest. How do I do that?
The Just Drive Contest is NOT an individual video contest. It is a high school social media campaign contest. So, you can use your video as a starting point to build a social media campaign with your classmates. Remember, students are not allowed to register their school for the contest. Please discuss the Just Drive Contest with a teacher, school advisor, or administrator and ask them to register.
How do I know if my students and I are eligible to enter the contest?
Please visit Contest Rules to see who is eligible to enter this contest. Teachers or advisors will be able to work with high school students from traditional public, charter, private, and other approved high schools that are recognized and can be verified by the appropriate state’s Department of Education. Other public agencies (e.g., first responders and health professionals) may partner with a verifiable school and will be approved on a case-by-case basis.
What happens after a teacher or advisor registers?
Teachers/advisors will receive an email from Impact Teen Drivers to confirm registration and eligibility to enter the contest. It is the responsibility of the teacher/advisor to contact Impact Teen Drivers at [email protected] if they have not received confirmation of registration within three (3) business days.
When can we begin to work on our campaign?
Once you receive confirmation that your school is registered and eligible to enter the contest, your team can begin the action planning portion of the project. This is when you will start researching the topic, decide the roles and responsibilities of the student team members, and start reaching out to other community groups to partner with you.
What’s the deadline and what do we need?
The deadline for submitting your campaign highlight video and press release is April 27, 5:00 P.M. ET. Please see the Checklist for info on all you need to include in your social media campaign!
How many students can participate in the contest?
This is up to the teacher or advisor. There is no minimum or maximum number of students required.
When does the contest begin and end?
The contest is open from October 17, 2022 to April 27, 2023, at 5:00 P.M. (ET). EXTENDED REGISTRATION! Schools need to register by April 20, 2023 11:59 P.M. (ET) to participate.
How do teachers or advisors submit the highlight video and social media campaign?
The publicly viewable YouTube link for the highlight video and the publicly viewable Google Drive folder with social media campaign components must be submitted via [email protected] on or before the closing date of the Just Drive contest: April 27, 2022, by 5:00 P.M. (ET).
If our entry is chosen as a finalist, what do I submit as a teacher or advisor?
Impact Teen Drivers will notify up to 10 school entrants, no later than May 2, 2023 at 12:00 P.M. (ET), that they have been chosen as potential winners. Potential winners must plan to attend the Just Drive Contest Showcase, where winners will be announced.
When will the winners be announced?
Winners will be announced at the Just Drive Contest Showcase in May 2023.
How will our campaign be judged?
Social media campaigns will be judged using a multi-factored scoring rubric, provided in the Program Agreement.
What is Positive Community Norming and how can we use it in our entry?
Positive Community Norming is an approach to changing attitudes and behaviors that focuses on the positive behaviors already taking place in a community. So, in your entry, instead of saying “All teens text and drive, but you shouldn’t!” a more effective approach would be to use the CDC statistic that 61% of teens don’t text while driving! In reality, most students make the safe choice, and we can encourage more teens to join the crowd!


  • Extended registration! Register your high school no later than April 20, 2023, 11:59 P.M. (ET).
  • Teachers or advisors will receive an email from Impact Teen Drivers to confirm eligibility for the contest within three business days of registration. If you do not receive an email confirming your registration within three business days, please email [email protected].
  • Start the campaign action planning process with your students. Your social media campaign must include:
    • At least one 30-second PSA video
    • At least five social media posts
    • A press release you share with at least one local news outlet or community information organization
  • A highlight video, no more than three minutes in length, demonstrating how your school’s campaign impacted your school and community
  • Make sure your project meets ALL requirements for your category. Requirements are listed in the Just Drive Contest Participation Agreement, Submission Guidelines, and Scoring Rubric. Of course, you will have already read those once before reaching this step. Go ahead and reread the Rules and the Agreement, Guidelines, and Rubric anyway!
  • While extremely dangerous and highly illegal, being under the influence of alcohol or drugs while driving is NOT the focus of this contest. Entries focused on drinking alcohol or using drugs and driving WILL NOT be accepted.
  • Implement your campaign, including distributing your press release to a local news outlet or community information organization. Keep proof that your press release was shared. Your highlight video should show how your local community was engaged and involved!
  • Email a publicly viewable YouTube link to your highlight video and a publicly viewable Google Drive folder with your campaign components by the contest closing date, April 27, 2023, at 5:00 P.M. (ET) to [email protected].