Save lives, win big with your High School Social Media Campaign!
$30,000 IN PRIZES PER STATE
Connecticut, Maryland, and Ohio
Impact Teen Drivers invites high schools to create original social media campaigns showcasing SOLUTIONS to the very real problem of distracted driving. Include a 30-second PSA video in your social media campaign to empower your community to help stop distracted driving!
The Just Drive Contest is made possible by NJM Insurance Group.
We can’t wait to see your creative and positive solutions and strategies for ending distracted driving and how you get your community involved in helping to stop preventable car crashes! Remember to BUCKLE UP in every seat for every drive!
Compete for up to $10,000!
The 2023 Just Drive Contest is closed
Winners will be announced at the Just Drive Contest Showcase in May 2023
JUST DRIVE CONTEST DATES:
Contest Opens: October 17, 2022 at 12:01 A.M. (ET)
Registration EXTENDED: April 20, 2023 at 11:59 P.M. (ET)
Contest Closes: April 27, 2023 at 5:00 P.M. (ET)
The Just Drive Contest is an exciting opportunity for young people to promote safe driving among their peers, parents, and in their community. The Just Drive Contest is made possible by NJM Insurance Group.
A group of high school students, working with a teacher or advisor, are eligible to win an educational grant for their school by creating a social media campaign to share with their school and the wider community. Win up to $10,000! The social media campaign must include at least one :30 PSA video.
Positive Community Norming
Amplify the positive behaviors and beliefs of drivers and passengers that are already taking place, rather than focusing solely on risky behaviors. For example, a positive community norms approach would state “94% of young people agree that passengers are a distraction while driving” rather than “We all drive distracted and it needs to stop.”
Expand the Messaging
We also encourage participants to go beyond addressing just phone-use; behind the wheel distractions include texting and talking on the phone, but also applying make-up, messing around with friends, adjusting the GPS or radio/shuffling the playlist, eating or drinking, or anything that takes your attention away from the task of driving!
Safety First, and Keep It Positive
Focus on SOLUTIONS, not just the problems of reckless and distracted driving. Demonstrate those solutions in your campaign! All videos, graphic designs, and social media posts must show safety features being used, including seat belts. Please do not show crash scenes, blood, or other scare tactics.
I'm a student, can I register my school?
I'm a student, and I have a video I would like to submit for the contest. How do I do that?
How do I know if my students and I are eligible to enter the contest?
What happens after a teacher or advisor registers?
When can we begin to work on our campaign?
What’s the deadline and what do we need?
How many students can participate in the contest?
When does the contest begin and end?
How do teachers or advisors submit the highlight video and social media campaign?
If our entry is chosen as a finalist, what do I submit as a teacher or advisor?
When will the winners be announced?
How will our campaign be judged?
What is Positive Community Norming and how can we use it in our entry?
- Extended registration! Register your high school no later than April 20, 2023, 11:59 P.M. (ET).
- Teachers or advisors will receive an email from Impact Teen Drivers to confirm eligibility for the contest within three business days of registration. If you do not receive an email confirming your registration within three business days, please email [email protected].
- Start the campaign action planning process with your students. Your social media campaign must include:
- At least one 30-second PSA video
- At least five social media posts
- A press release you share with at least one local news outlet or community information organization
- A highlight video, no more than three minutes in length, demonstrating how your school’s campaign impacted your school and community
- Make sure your project meets ALL requirements for your category. Requirements are listed in the Just Drive Contest Participation Agreement, Submission Guidelines, and Scoring Rubric. Of course, you will have already read those once before reaching this step. Go ahead and reread the Rules and the Agreement, Guidelines, and Rubric anyway!
- While extremely dangerous and highly illegal, being under the influence of alcohol or drugs while driving is NOT the focus of this contest. Entries focused on drinking alcohol or using drugs and driving WILL NOT be accepted.
- Implement your campaign, including distributing your press release to a local news outlet or community information organization. Keep proof that your press release was shared. Your highlight video should show how your local community was engaged and involved!
- Email a publicly viewable YouTube link to your highlight video and a publicly viewable Google Drive folder with your campaign components by the contest closing date, April 27, 2023, at 5:00 P.M. (ET) to [email protected].