Social Media Campaign Rules

Please review all rules before submitting your entry.

– Eligibility –

High school teachers or advisors are required to fill out a brief application, by no later than October 22, 2021 by 5:00 pm to determine eligibility for the contest.

College/university teachers, lecturers, professors, or advisors are required to fill out a brief application, by no later than October 22, 2021 by 5:00 pm to determine eligibility for the contest.

Eligibility will be determined by the following:

  • Traditional public, charter, private, and other approved high schools, colleges, and universities that are recognized and can be verified by the appropriate state’s Department of Education/Higher Education.
  • Other public agencies (e.g., first responders and health professionals) may partner with a verifiable school, and will be approved on a case-by-case basis.

Click here to fill out the application

Teachers/advisors will receive a phone call/email from Impact Teen Drivers to confirm eligibility to enter the contest.

– Requirements –

During the “Just Drive” contest (January 4, 2021–October 31, 2021), teachers or advisors will oversee and guide the student leaders’ efforts for the Distracted Driving Social Media Campaign.

The campaign must include a minimum of four components. On October 31, 2021 by 5:00 p.m. EST teachers/advisors must submit only the press release (component two) and video (component four) for the first round of judging.

Component One

  • Develop an action plan for your social media campaign.
  • Consider implementing the campaign during the first week of National Distracted Driving Awareness Week in April, or in March to gear up for April, or maybe even in February for Valentine’s Day to show people how much you care about them on the roadways.
  • Determine which social media platforms students will use for their campaign.
    • Teachers or advisors and students can decide which social media platforms they would like to use.
    • Social media platforms students may use include Twitter, Snapchat, Instagram, TikTok, Facebook, or YouTube.
  • Determine who will be responsible for each role of the campaign.
  • Create a plan to develop appropriate social media content.

Component Two

  • Develop a press release that will be shared with your local stakeholders.
    • Local stakeholders can include but are not limited to health professionals, educators, first responders, city or county council, school districts.
  • Ask local stakeholders for support to share the campaign on their social media platforms during your campaign week(s) and websites to engage your community members.
  • Students can use the template that is provided on the contest website or develop their own.
  • Distribute your press release.

Component Three

  • Implement the social media campaign that the students developed in their action planning.
  • Campaign must span at least one week (Monday-Friday).
    • Campaign can run up to two weeks if the students choose.
  • Students will promote their content on one or more of the aforementioned social media platforms.
    • Content must be appropriate as determined by the teacher or advisor.
  • Students must create original appropriate content that provides solutionsor strategies for ending reckless and distracted driving.
  • Students are welcome to share existing Impact Teen Drivers distracted driving resources, (e.g., PSAs, posters, personal stories).

The social media campaign must include a minimum of the following (students are welcome to create more content if they so choose):

  • A minimum of five (5) infographics, flyers, or posters: Original infographics, flyers, or posters that will be shared on the selected social media platforms.
  • A minimum of five (5) items considered social media content: Original social media content providing tips and strategies for keeping drivers and passengers safe inside of the car. Social media content (Tweets, Gifs, Boomerangs, Stories, Filters) will be used and shared on the selected social media platforms.
  • A minimum of five (5) public service announcements: Original 15–60 second Public Service Announcements (PSAs) that can be shared on social media. *Remember, students may submit their PSA as an individual entry into the “Just Drive” Contest. See the bottom of the document for more details.

As noted above, social media campaigns must include a minimum of fifteen (15) individual social media items.

Component Four

  • Create a short video (no more than three minutes in length).
    • Showcase your campaign, what you did, how you did it, how effective it was for your community, and some of the social media content your students created.
    • Communicate how successfully you engaged, educated, and empowered your community to help stop the number one killer of young people.

– Judging for Winners –

Entries will be judged in two rounds, with the first round selecting 10 finalists and the final round selecting the first, second, and third prize winners. In round one of judging, the video and press release entries will determine if the campaign is selected to move on to the final round of judging.

The video and press release entries must be submitted via email to on or before the closing date of the “Just Drive” contest: October 31, 2021, by 5:00 p.m. (ET). Impact Teen Drivers is not responsible for lost or undeliverable emails. We suggest using a “read receipt” which we will acknowledge. Video and press release will be judged on how well you communicate the content and accomplishments of the campaign.

o Impact Teen Drivers will notify up to 10 school entrants (selected by the judges in round one, no later than November 1, 2021) who will be moving onto the final round. As a finalist that moves from round one to the final round, the teachers or advisors will be responsible for working with their student leaders to determine their 15 best social media content items to upload to their provided Google Drive folder for consideration by Wednesday, November 3, 2021 at 5 p.m. (ET).

o Winners will be announced on or before November 10, 2021.

Teachers and advisors will be responsible for sharing those items via a Google Drive folder provided by Impact Teen Drivers. Final round of judging will determine the winners based on the video, the top 15 content items, and the press release.

– Educational Grants –


Three (3) Distracted Driving Social Media Campaign Educational Grants will be awarded to the approved school on behalf of the winning teachers or advisors by a panel of qualified judges, whose decisions regarding the contest and related matters are final. Final round of judging will grade the campaign on the following rubric: 25% concept and creativity, 25% execution of the campaign, and 50% effectiveness of the message.

Prizes will be awarded to the schools with the best campaigns as follows:

  • First place- $10,000
  • Second place- $5,000
  • Third place- $2,500

Checks will be mailed to the high school that is verified on the state Department of Education website or other preapproved public agency.

– Directions to Enter –

  • Read all of the rules.
  • Fill out the eligibility application no later than October 15, 2021 at 5:00 p.m. (ET).
  • If approved, start action planning with your students about the campaign.
  • Email your video and press release by the contest closing date; October 31, 2021, at 5:00 p.m. (ET) to