Quince Orchard High School demonstrated a thoughtful and intentional planning approach to their social media campaign in their highlight video. Selection of a “brand style,” consistent social media posting, and distribution of their press release to three media outlets and community information organizations resulted in high community engagement and were top strengths of the Quince Orchard campaign. Quince Orchard’s campaign was green lighted for the First Place award in the 2022 Just Drive Contest.