Trumbull Career and Technical Center (TCTC) ran a highly cohesive, educational, and engaging campaign. They used a consistent gaming theme, with their game character “JD,” that tied together their PSAs, social media posts, and in-school activities including a “Just Drive Student Lab.” With high community involvement including their local media, other regional organizations and institutions, and student interviews, TCTC’s highlight video clearly demonstrated that their campaign engaged their community and steered them to First Place in the 2022 Just Drive Contest.