Wilton High School leveraged detailed planning and a coordinated campaign to generate high community enthusiasm for their safe driving messaging, including garnering local television news coverage for their campaign. Wilton used a central hashtag “#thinkaboutme2” to theme their content, and the student group worked together to produce high quality PSAs and social media posts. They even created a website to support their campaign. Wilton’s thinking earned them First Place in the 2022 Just Drive Contest.